#brand identity

From football tournaments to stadium openings and the 2022 World Cup mascot's debut, 2021 in Qatar will be a year to remember.

Designed to capture your attention and create a connection, branding is essential to any event, especially one as loved as the FIFA World Cup.

Qatar's World Cup brand celebrates football and its power to unite, the Qataris unique culture and heritage, and the nation's journey to 2022.

We represent national identity through a host of means - colours, symbols, emblems, illustrations - Qatar is no exception. Find out more here...